66 DAYS TO CHANGE A HABIT, 66 DAYS TO SUCCESS
Hey Mobsters,
It’s Francesca here, The MOB’s resident Business Mentor and Coach, Did you know that on average it takes 66 days to change a habit?
This isn’t just a catchy number, it’s backed by science. A study from University College London found that it takes, on average, 66 days of consistent repetition for a new habit to stick.
Study Findings:
On average, it took around 66 days for a new behaviour to become automatic.
The time it took to form a habit varied widely, ranging from 18 to 254 days.
Consistent daily repetition was the biggest factor influencing whether a behaviour would become part of an automatic daily routine.
And this got me thinking…
What if we applied that exact principle to business building?
What if instead of chasing the next shiny thing, we committed, truly committed to 66 days of purposeful, consistent action?
What if early-stage founders had the structure, support, and accountability to work towards their goals not just in theory, but in practice?
Introducing: 66 Days to Success
66 Days to Success Business Accelerator - by Francesca Hodgson, The Founder of We Are Ambition
I’m so excited to officially launch my brand-new Business Accelerator course: 66 Days to Success and the best part? It’s completely FREE, thanks to our amazing partners Vestd and our incredible sponsors - including this amazing community, Mums Who Build.
This is not your typical accelerator. It’s built around a coaching approach with the core belief that momentum is magic and consistency is vital.
As an exited founder, entrepreneur, and busy mum I first built the foundation principles of this programme for me, to give me relentless focus with my own business. Since getting traction from our programme partner Vestd, it’s gained significant traction and has resulted in a programme packed with opportunity for its participants.
Are you keen to learn more?
So, what is it?
66 early-stage founders.
coaching-led programme focused on mindset, momentum and action.
66 days of focused execution toward your most meaningful business goals.
Real opportunities to collaborate, refine your pitch, and raise investment.
Money-can’t-buy support packages – including coaching, services, and potential funding.
Get Rewarded: We will be offering a small business grant and package of support to one programme participant who shows unparalleled commitment, focus and support for their peers.
Who is it for?
Are you…
An early-stage founder with a big vision?
Looking to raise capital, learn more about fundraising, or refine your business model?
Craving momentum, structure, and meaningful accountability?
Open to learning from world-class mentors and building alongside other hungry founders?
Ready to show up for 66 days and give it your all?
Then this is for you.
This programme is heart-led and high-impact, and I honestly can’t wait to see the magic that’s going to unfold.
Massive thanks to the team at Vestd for believing in the vision. And to every one of our programme sponsors and supporters which include the wonderful Georgie Harris and Mums Who Build, alongside HelpBnk, Tide, Zoho, Kurogo, EmergeOne, Nothing Ventured and many more.
📝 Applications are now open. Spots are limited.
Head to the programme website to find out more and apply.
66 days. One big shift. Unlimited potential.
Let’s go. 🚀
Read recommendation for the week: To go with the theme, I am recommending Atomic Habits by James Clear, whether you have read it or not, it’s always nice to be reminded of this book as it has some valuable insights on how to build momentum and build lasting habits.
