Empower Your Business: Email Marketing Tips for Mums building a business with Mums Who Build, by Mobster Clara
Hello, I'm Clara
I’m an experienced email marketing strategist passionate about empowering small businesses to flourish by creating meaningful connections with their audiences.
With a background in the corporate space, managing email marketing and CRM for giants like MoneySuperMarket, Monsoon Accessorize, and Expedia Group, I channelled this expertise into launching my consultancy 18 months ago.
My mission is simple: making big corporate strategies accessible for small business owners.
Although I'm not a mother yet, it's in my vision. Like many of you, I balance my aspirations with the joys of home life. I live in Hertfordshire alongside my partner David and my cat Bonnie, after moving out of Walthamstow where I lived for many years. I enjoy countryside walks, travel and spending time with friends and family.
As a business owner, it's easy to be caught up in the social media tide. but it shouldn't be your sole focus.
Why? Because when you build on social platforms, you're building on rented land - vulnerable to blackouts, account closures, and cyber threats. Social media makes for shaky foundations.
However, email marketing is an asset to your business that you fully own, a place to build a resilient, trackable connection with your community.
Here are the stats:
Social media click-through rates hover around 0.07% vs 2.5% average for emails.
The potential reach is considerable: 2.8 billion users on social media against 4.2 billion users for email.
The Vital Role of Email Marketing in Growing Your Business
Use email marketing not instead of social media but alongside it. While social media serves as a brilliant way for you to be discovered, email marketing is where relationships are deepened and trust is built. Here, you communicate your brand's story, the why, the who, and the incredible value you offer.
Embrace email marketing early. Engage with your growing social media audience and website visitors through impactful onboarding sequences, automated to provide a consistent and personalised experience. Remember, every visitor is on their unique buyer's journey, and your emails can guide them from interest to decision.
Don't let the buzz of visibility on platforms like Instagram fool you; the reality is, only a fraction of your audience sees your content. Email ensures your voice is heard.
Mindset Matters in Scaling Up
Success in small business often requires leveraging proven strategies from the corporate world. However, it's not just about having sophisticated techniques ready to go, it's about being prepared to put them into action. Procrastination can undermine this process, usually because business owners worry about failing or believe big-company methods are too complicated for them.
But the truth is, waiting to take action only holds back progress. By breaking down these strategies into smaller, more manageable parts, small business owners can start to move past their doubts and become more decisive. Adopting a positive mindset is essential to avoid stalling and to start applying large-scale success strategies with assurance. This approach not only makes achieving significant results more realistic but positions success as the norm.
What Financial Security Means to Me
Financial security for mums in business is so incredibly important. It means having the funds to cover the groceries, the unexpected school trips, and those moments when we want to treat the family or invest back into our businesses. For us, it's not just about making it through the month, it’s about planning for the future while still being able to enjoy the here and now.
Achieving financial independence is exactly why we're all here at the MOB Community - to empower each other to build businesses that thrive.
Timing is Everything - Start Email Marketing Now
The optimal moment to begin email marketing is at the same time as when you start to grow on social media. Use newsletters to continue nurturing your relationships and to encourage repeat purchases. Think of email marketing as a reliable team member dedicated to converting leads to customers.
The impact is significant, email marketing can drive between 10%-50% of your sales.
New to email marketing? Here are a couple of tips to help you get started
Collect email addresses on your website: To effectively collect email addresses on your website, entice visitors with something they simply can't pass up. Think of it like offering the perfect playdate snack; it's got to be good enough to keep them coming back! Create a valuable freebie related to your niche, like an exclusive e-book, a helpful webinar, or a discount for first-time subscribers. Add a sign-up form prominently on your homepage with a clear, compelling call-to-action, such as "Get Your Free Parenting Tips Ebook!" Make the process as simple as possible, a quick and easy sign-up ensures more busy mums are likely to jump on board. Remember, the key is to offer something so good, they feel excited to exchange their email for it.
Which email platform should you use? Check out my Podcast: Femails Across the Pond and Beyond, where we break down the most popular email marketing platforms for small business owners, from Mailchimp to Flodesk, ConvertKit, Klaviyo, Braze, and more. We’ll dive into what we love, and don’t love, about each platform, and help you decide which one is best for your business. If you’re looking to choose or switch email platforms, this episode has all the insights you need.
What I like about the MOB Community
What I really appreciate about Mums Who Build community is the holistic approach to empowering mothers in business. The community recognises the importance of financial fitness and instills healthy money habits, which is crucial not just for personal security but also as a valuable lesson that can be passed onto our children early on.
I also love the focus on well-being, encouraging both mental and physical health, offering a space to build both personal and professional connections. Whether it’s up-skilling or finding inspiration, the Mums Who Build community serves as a supportive hub for mums at any stage of their journey.
Here to Empower You
Ready to unlock the potential of email marketing for your business? I'm offering a 4-week course this February. We'll cover the essentials: choosing the right platform, getting started, and crafting compelling messages.
If you're eager to join a community of business mums harnessing the power of email, sign up for my waitlist here.
Join the waitlist to my email marketing course for small business owners.
What is Mums Who Build (The MOB)?
Mums Who Build (The MOB) is a vibrant community designed to empower mums building businesses, careers, and financial independence. We focus on supporting entrepreneurial mums with opportunities to upskill, network, and grow both personally and professionally. Through our workshops, events, and online resources, we provide actionable strategies for business growth, financial security, and confidence-building. Whether you’re starting a business, scaling your career, or seeking a supportive network of like-minded women, The MOB is here to help you thrive. Join us today and take the next step toward building the life and future you deserve!
