Mums Who Build: Mastering LinkedIn Branding at Our Latest Workshop
This month’s Mums Who Build. Stokey Hangout was all about LinkedIn branding—how to market yourself effectively, why it’s so important, and how mums can use LinkedIn to grow their business, career, and financial security.
We had the pleasure of learning from LinkedIn expert Rebecca Leppard, who shared valuable insights on how mums in business, freelancers, and career returners can use LinkedIn to build their brand, grow their network, and attract new opportunities.
Rebecca’s Story - How LinkedIn Changed Her Business
Rebecca’s personal journey is a powerful example of what LinkedIn can do. She moved to the UK in 2020 with no professional network, no clients, and no traditional job waiting for her. But rather than feeling stuck, she turned to LinkedIn.
By sharing her expertise, making genuine connections, and positioning herself as an authority in her field, Rebecca built an incredible network from scratch. Today, LinkedIn is her primary source of clients, and it has completely transformed her business and financial security.
Her story is a reminder that you don’t need to “know the right people” to succeed—you just need to put yourself out there, connect, and show up consistently.
Key Takeaways for Mums Using LinkedIn to Build Their Brand
1. LinkedIn is a place for networking and storytelling.
Many mums hesitate to use LinkedIn, thinking it’s only for corporate professionals. But LinkedIn is about personal branding, trust-building, and forming business relationships—all essential for mums in business, freelancers, and career returners.
2. Know your audience beyond just demographics.
Rebecca shared a useful approach: consider not just who your audience is, but how they use LinkedIn. Ask yourself:
What are their interests?
When are they most active on social media?
What mindset are they in when using LinkedIn compared to Instagram?
For example, Rebecca pointed out that at 9 PM on Instagram, she’s looking for lighthearted content, but at 9 AM on LinkedIn, she’s in business mode—ready to network and explore opportunities. Understanding this can help mums market themselves effectively.
3. Don’t be afraid to put yourself out there.
Networking can feel daunting, but remember—everyone on LinkedIn is there to connect. Whether you’re:
A mum on maternity leave exploring a career change,
A freelancer looking for clients, or
A business owner growing your brand,
LinkedIn is a powerful platform for making meaningful connections that can lead to financial stability and career growth.
Still Wondering if LinkedIn is Worth Your Time? Consider This:
LinkedIn has over 950 million users globally.
80% of B2B leads come from LinkedIn—compared to 13% from Instagram and 7% from Facebook.
Users who post consistently are 7x more likely to be found in searches.
Video posts receive 1.4x more engagement than other content types.
Unlike Instagram, where visibility can be unpredictable, LinkedIn prioritises showing content to a user’s network, making it easier to be seen and heard.
If you’re a mum building a business, side hustle, or career, LinkedIn can help you expand your reach, make connections, and increase your financial independence.
The Power of Community & Support for Mums in Business
Beyond expert insights, what made this workshop so special was the open conversations—mums sharing their challenges, wins, and experiences. These real, supportive spaces are what make Mums Who Build workshops so valuable.
A Special Thank You to Our Supporters
Firstly to all the mums who attended today - you are amazing!
Location Location - our expansion dream could not have happened without your support and belief in The MOB and your continued support each month with the workshops, means everything.
Thank you to Rebecca for traveling all the way from Southampton to be with us today, finally arriving back home at 9 PM—such dedication, and it is truly appreciated!
Thank You, Rouge! This workshop was hosted at Rouge Shop in Stoke Newington, a beautiful space owned by Lei, a fellow Mums Who Build member. Rouge is filled with stunning handmade ceramics and antique Chinese furniture, and we were honoured to use this brilliant event space. If you’re in Stoke Newington, stop by Rouge —you won’t be disappointed!
Thank You, Teffie! No Mums Who Build event is complete without delicious snacks, and this time we were treated to Teffie biscuits, kindly sent by founder Jessica. Made with the ancient grain Teff, these plant-based, high-fibre biscuits are perfect for busy mums who need a nutritious boost. Thank you, Jessica, for supporting our community with your amazing product!
Sending Love to Tess
We were so excited to have Tess as a key speaker, but unfortunately, she wasn’t feeling well on the day. Huge respect to her for recognising her limits and prioritising her health—something all busy mums, business owners, and professionals should do. Tess, we can’t wait to hear from you at a future event when you’re back to full strength!
Join Us for Our Next Mums Who Build Meet-up in Stoke Newington
If you missed this event, don’t worry—our Stokey Hangouts happen every month! They’re free to attend, but spaces fill up fast, so keep an eye out for the next date and RSVP quickly.
These meetups are perfect for:
Mums on maternity leave looking to explore new career or business ideas
Mums running businesses who want to grow their brand and network
Freelancers and side hustlers looking to connect and learn
Women returning to work and exploring their options
Yes we’re called Mums Who Build but the reality is that anyone who supports our cause is welcome.
Support Mums Who Build - Buy Us a Coffee!
If you love what we do, you can support Mums Who Build by buying us a coffee. Every donation helps us keep providing free events, expert workshops, and an empowering community for mums navigating business and career growth.
Thank you to everyone who joined us—we can’t wait to see you at the next hangout! Stay tuned for the March date, and as always, let’s keep building together. 💛
